... to Munich, which also happens to be the location of the photo shoot for our campaign. This city located on the Isar river will mesmerise you with its Bavarian charm and big-city flair. We’re taking our holiday at home and supporting all our favourite hotspots: the museums, shops, cafés and restaurants!
Designed by star architect Gabriel von Seidl, the Lenbachhaus is in many respects one of Munich’s foremost attractions. The former villa of the artist Prince Franz von Lenbach also houses the Städtische Galerie (Municipal Art Gallery), where the world’s largest collection of art by the group of artists known as “Der Blauer Reiter” (The Blue Rider) is displayed. lenbachhaus.de
In the mood for lunch, a gourmet meal or dinner at sunset? You’ll literally feel like you’re in seventh heaven in Restaurant 181, which towers over the roofs of the city and fully rotates on its own axis every 45 minutes. Directly inside the Olympiaturm (Olympic Tower), situated at an altitude of 181 metres, it will entice you with its world-class cuisine and 360 degree panoramic view. restaurant181.com
A coffee lover’s dream: MAELU, with its heavenly pastries and hand-made pralines, is the place to go if you’re looking for a little break. maelu.de
Colourful, cosmopolitan and hip. Gärtnerplatz is the city’s trendy neighbourhood with the famous Gärtnerplatz square as its focal point. From there, you can walk along the radial streets with their late-classicist façades, hidden rear courtyards, little cafés, restaurants, boutiques and ateliera.