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Enjoy a shopping tour from Maximilianstrasse to Theatinerstrasse, take a stroll through the Hofgarten (Royal Garden) or treat yourself to an ice cream at the coffee house Tambosi. Experience original beer garden flair at the Chinesischer Turm (Chinese Tower), admire the surfers on the Eisbach river and take a selfie in front of the classical backdrop of the Königsplatz (Royal Square). There are endless opportunities to have the perfect day in Munich. The city is one of the most significant cultural centres in Germany. Every turn you take there are historical buildings. There’s the residence of the Bavarian dukes with its huge museum complex, the Nymphenburg Palace, the city hall with its enchanting chimes, the Frauenkirche (Church of Our Lady), or that of St. Peter, whose 306 steps lead up to one of the most breathtaking panoramic views of the city. One thing you should definitely add to your to-do list while in the city is an excursion to the food market called Viktualienmarkt. From there, you can easily reach the most important hotspots and treat yourself to a typical Bavarian delicacy while you’re at it. A little tip in case of bad weather: The tramline no. 19 is the nostalgic alternative to a sightseeing tour in a double-decker bus.
Get ready to be swept away…

... to Munich, which also happens to be the location of the photo shoot for our campaign. This city located on the Isar river will mesmerise you with its Bavarian charm and big-city flair. We’re taking our holiday at home and supporting all our favourite hotspots: the museums, shops, cafés and restaurants!

Hofgarten: This Baroque-esque garden on the northern outskirts of Munich’s old town district are definitely worth a visit.
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Catwalk: Turn the streets of Munich into your own personal catwalk!
You can see the 291-metre high Olympiaturm towering symbolically above the city in the far distance. Built in the 60s, this architectural masterpiece attracts millions of tourists every year.
Das Lenbachhaus

Designed by star architect Gabriel von Seidl, the Lenbachhaus is in many respects one of Munich’s foremost attractions. The former villa of the artist Prince Franz von Lenbach also houses the Städtische Galerie (Municipal Art Gallery), where the world’s largest collection of art by the group of artists known as “Der Blauer Reiter” (The Blue Rider) is displayed.

Restaurant 181

In the mood for lunch, a gourmet meal or dinner at sunset? You’ll literally feel like you’re in seventh heaven in Restaurant 181, which towers over the roofs of the city and fully rotates on its own axis every 45 minutes. Directly inside the Olympiaturm (Olympic Tower), situated at an altitude of 181 metres, it will entice you with its world-class cuisine and 360 degree panoramic view.

Drinks & Sweets

A coffee lover’s dream: MAELU, with its heavenly pastries and hand-made pralines, is the place to go if you’re looking for a little break.


Colourful, cosmopolitan and hip. Gärtnerplatz is the city’s trendy neighbourhood with the famous Gärtnerplatz square as its focal point. From there, you can walk along the radial streets with their late-classicist façades, hidden rear courtyards, little cafés, restaurants, boutiques and ateliera.

Pictures: Martin Siepmann/ imageBROKER/ Shutterstock (1),Angelina Dimitrova/ (1), (5)
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