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2020 AUTUMN/WINTER CAMPAIGN

Times are changing and we’re all feeling it. And that also goes for fashion. In a fashion world, where anything goes, DIVERSITY is key to creating looks that are expressively unique and individual. With this in mind, this season we are pleased to introduce a collection driven by the desire for self-realisation. Effortless elegance is the MAGIC PHRASE here. This also holds especially true for fashion that makes a FEMININES STATEMENT. Corona has obviously put a crimp in our travel plans. But we're making the most out of it. That’s why we won’t be whisking you off to distant destinations this season, but instead celebrating the spirit of travel right here on home soil... in the much-lauded cosmopolitan city with a heart... Munich! Because home is exactly where we need to be, now more than ever!
AUTUMN/WINTER CAMPAIGN
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Collection preview
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Behind the scenes
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Styleguide
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ELEMENTARY
Street styles inspired by the international fashion capitals of the world. What’s coming, what will stay? We’re conquering new style worlds, playing with proportions and silhouettes, mixing and matching to perfection and sparkling with feminine charm.
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Checks continue their triumphant march. The pattern permeates all the styles in a multitude of innovative ways. At the centre of the march are timeless essentials in the trend colours black, camel and navy blue.

FASHION POETRY
The predilection for simple styles takes on poetic forms. In the leading roles: faux leather in bold black, flowing fabrics, romantic rose dreams and cosy knitwear.

COLLECTION PREVIEW

Get a head start now by previewing the upcoming collections and be the first to be notified as soon as the items on your wish list become available online or in your comma store.

Preview here
BEHIND THE SCENES
This year, the photo shoot took place at staggering heights. Join us on the terrace of the Olympic Tower in Munich.. Because of the lockdown, we had to obtain a special permit for the photo shoot and were only able to work on the set under the mandated protective measures: Except for our team – the location was deserted! Get an exclusive backstage look into the making-of video of the 2020 Autumn/Winter campaign.

STYLEGUIDE

Be it styling inspiration, fashion talks or inside comma stories – get inspired by our current customer magazine for the coming season. Available in all comma stores and now also in digital format here.
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