SPRING/SUMMER CAMPAIGN 2021

The world is slowing down. With our foot off the pedal, we are breaking away from old patterns, moving away from short-term thinking and towards sustainability. Fashion is becoming a lifestyle philosophy. With styles ranging from bohemian to casual to minimalist to preppy, we cover fashion from A to Z and create independent looks that lead the way with courage, power and positive energy – just like the woman who lives with the comma spirit.

SPRING/SUMMER CAMPAIGN

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WEAR, LIVE, LOVE

Fashion is being reinterpreted. Now more than ever, it is oriented around the wearers and their lifestyles and needs. This is why opposing concepts like casualness and elegance are being combined. The main focus: subtle luxury, bold colours and silhouettes that exude feminine power. We are living in the here and now!

COOL SPIRIT - HAPPY VIBES

Minimalist in off-white and sand. Electric in navy blue, dazzling in mint or dreamy in pastel florals – the new ready-to-wear collection floods the senses with care-free energy, Mediterranean magic and cinematic impressions. Dress to recharge!

JUST MAKE EVERY DAY SPECIAL

It’s finally summer! The temperatures are rising but we’re staying cool. In outfits that – fashion-wise – can take on any challenge. A passionate plea for folklore-inspired all-in-white creations, flamboyant coral tones and relaxed tailoring in desert shades.

COLLECTION PREVIEW

Get a head start now by previewing the upcoming collections and be the first to be notified as soon as the items on your wish list become available online or in your comma store.

Your privacy is important to us!

In order to be able to advise you extensively and to make recommendations selected for you, we use cookies and tracking methods on our website. In your Privacy Policies, you can see which services we use and decide for yourself if and to what extent you would like to agree to these services and even subsequently change the settings at any time.

Your privacy settings

In order to be able to provide you with an optimal user experience in our online shop and with our advertisements, an experience tailored to your unique needs, we work with various service providers and technology providers, using cookies and tracking methods in the process. We have summarized all of these services to provide you with the following overview. Select for yourself what you would like to consent to with regards to data processing according to Article 6(1) lit. a EU GDPR. You can withdraw your consent at any time by changing the privacy settings. You will find further information about the individual service providers and data collection in our Privacy Policies.

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Search engines

We use tracking methods from search engine providers to optimise our advertisements so that you can easily find our online shop in the standard search engines, even with relevant future search queries. For example, to determine the relevance of an advertisement, we record the categories that are interesting to the shop’s visitor, and whether an order was placed. These data are pseudonymised and transferred to the search engine providers. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).

Display

In order to be able to show you relevant advertising banners on external websites, we work together with display networks and service providers. To optimize advertisements, we use cookies and tracking methods that collect data about surfing behaviour, save that data in cookies and transfer the data, pseudonymised, to the technology providers. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).

Portals

In addition to our online shop, we also present our most exciting offers and most popular products on external product profiles so that they are easier to find. To optimise product selection, we use cookies and tracking methods, for example, in order to determine which items are particularly popular and if an order is placed as a result of an advertisement. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).

Affiliates

We work together with affiliate programmes and use their cookies and tracking methods so that you do not miss any exciting promotions and can benefit from bonus programmes. Affiliate programmes are the partner networks of individual website operators such as voucher portals, bonus programmes and bloggers. These technologies help us to determine if the advertisements introduced by the affiliates have generated an order. This benefits both you and the partners. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).

Retargeting

We work together with retargeting providers so that we can show you advertising banners on external websites with relevant products from our online shop which you may have been interested in, but which you have not yet purchased. In order to do so, transaction data from our website are recorded, e.g., items you have viewed or placed in your shopping cart. Please do not be surprised: If you decide against the collection of data for the purpose of retargeting, a new window will open which will take you to the website of our retargeting provider. In order to ensure that data will no longer be forwarded to the partners, please follow the instructions on their website and then save your details to conclude the process. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).

Social networks

We use the cookies and tracking technologies of social media channels to show you exciting promotions and customised advertisements on your preferred social networks. In order to do so, pseudonymised data are transferred to the networks and merged, if necessary, with additional data by the network. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).

Personalisation

We want you to have the best possible personal shopping experience! To continue to improve our user experience and offer you personal recommendations in the online shop and in the newsletter, we collect data pertaining to your activity and buying behaviour in our shop and carry out A/B and multivariate tests on the website. We use cookies and tracking methods in order to do so. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).

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