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About comma casual identity
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THE BRANDS

Comma
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Comma Casual Identity
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ABOUT THE BRAND COMMA

Modern

comma takes the latest trends and puts its own spin on them with clever, subtle style contrasts. Business outfits, everyday looks and occasionwear are given a modern interpretation and can be combined in individual ways.

Feminine

Sophisticated cuts and fabrics create a feminine, flattering silhouette. The huge range of colours and prints are the unique hallmarks of the comma collections.

Sophisticated

The collection is characterized above all by clean cuts and a minimalist design.

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24-hour looks

Stylishly dressed in every situation, but always with that certain je ne sais quoi – comma is something special. Trends are interpreted in new ways and fashion classics are reinvented to meet the demands of women with an eye for fashion.

Quality & perfect fit

comma has exacting standards when it comes to quality, fit and careful workmanship. Feminine cuts and extravagant details add personal touches.

Best value factor

comma stands for a consistent premium standard and good value for money, both of which are conveyed to the customer in every respect.

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About the brand comma casual identity

comma casual identity is feminine, relaxed and always has its finger on the pulse. Individual looks from casual chic to relaxed cool are being mixed up in new ways and given a contemporary update – all without looking overdressed. comma casual identity stands for easy-going moments and a laid-back lifestyle. comma casual identity is my friend.

THE CHARACTER

Feminine

Modern everyday styles are defined by casual cuts, feminine accessories and details. For women who want to achieve an individual, cool look.

Casual

A new take on casual. Simply look good in your day-to-day life, but not without making a fashion statement. Elegant coolness meets casual free-time looks.

Unique

comma casual identity is as individual as the style of every woman. A huge variety of styling options and original details produce an entirely unique look.

THE QUALITIES

Laid back-Looks

Relaxed but confident in every situation. Feeling great and looking good while doing it is the focus of comma casual identity.

Quality and a perfect fit

comma casual identity has exacting standards when it comes to quality, fit and careful workmanship. Relaxed cuts and pretty details give the looks that special something.

Best value factor

comma casual identity stands for a consistent premium standard and good value for money, both of which are conveyed to the customer in every respect.

Discover the fashion diversity of comma casual identity
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In order to be able to advise you extensively and to make recommendations selected for you, we use cookies and tracking methods on our website. In your Privacy Policies, you can see which services we use and decide for yourself if and to what extent you would like to agree to these services and even subsequently change the settings at any time.
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In order to be able to provide you with an optimal user experience in our online shop and with our advertisements, an experience tailored to your unique needs, we work with various service providers and technology providers, using cookies and tracking methods in the process. We have summarized all of these services to provide you with the following overview. Select for yourself what you would like to consent to with regards to data processing according to Article 6(1) lit. a EU GDPR. You can withdraw your consent at any time by changing the privacy settings. You will find further information about the individual service providers and data collection in our Privacy Policies.
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We use tracking methods from search engine providers to optimise our advertisements so that you can easily find our online shop in the standard search engines, even with relevant future search queries. For example, to determine the relevance of an advertisement, we record the categories that are interesting to the shop’s visitor, and whether an order was placed. These data are pseudonymised and transferred to the search engine providers. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).
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In order to be able to show you relevant advertising banners on external websites, we work together with display networks and service providers. To optimize advertisements, we use cookies and tracking methods that collect data about surfing behaviour, save that data in cookies and transfer the data, pseudonymised, to the technology providers. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).
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In addition to our online shop, we also present our most exciting offers and most popular products on external product profiles so that they are easier to find. To optimise product selection, we use cookies and tracking methods, for example, in order to determine which items are particularly popular and if an order is placed as a result of an advertisement. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).
Affiliates
We work together with affiliate programmes and use their cookies and tracking methods so that you do not miss any exciting promotions and can benefit from bonus programmes. Affiliate programmes are the partner networks of individual website operators such as voucher portals, bonus programmes and bloggers. These technologies help us to determine if the advertisements introduced by the affiliates have generated an order. This benefits both you and the partners. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).
Retargeting
We work together with retargeting providers so that we can show you advertising banners on external websites with relevant products from our online shop which you may have been interested in, but which you have not yet purchased. In order to do so, transaction data from our website are recorded, e.g., items you have viewed or placed in your shopping cart. Please do not be surprised: If you decide against the collection of data for the purpose of retargeting, a new window will open which will take you to the website of our retargeting provider. In order to ensure that data will no longer be forwarded to the partners, please follow the instructions on their website and then save your details to conclude the process. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).
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We use the cookies and tracking technologies of social media channels to show you exciting promotions and customised advertisements on your preferred social networks. In order to do so, pseudonymised data are transferred to the networks and merged, if necessary, with additional data by the network. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).
Personalisation
We want you to have the best possible personal shopping experience! To continue to improve our user experience and offer you personal recommendations in the online shop and in the newsletter, we collect data pertaining to your activity and buying behaviour in our shop and carry out A/B and multivariate tests on the website. We use cookies and tracking methods in order to do so. With your consent, data is transferred, if necessary, to a third country outside of the EU, which possibly has a lower level of data protection than that of the EU (pursuant to Article 49 para 1 p. 1 (a) EU GDPR).
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