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Search engines

We use tracking methods from search engine providers to optimise our advertisements so that you can easily find our online shop in the standard search engines, even with relevant future search queries. For example, to determine the relevance of an advertisement, we record the categories that are interesting to the shop’s visitor, and whether an order was placed. These data are pseudonymised and transferred to the search engine providers.

Display

In order to be able to show you relevant advertising banners on external websites, we work together with display networks and service providers. To optimize advertisements, we use cookies and tracking methods that collect data about surfing behaviour, save that data in cookies and transfer the data, pseudonymised, to the technology providers.

Portals

In addition to our online shop, we also present our most exciting offers and most popular products on external product profiles so that they are easier to find. To optimise product selection, we use cookies and tracking methods, for example, in order to determine which items are particularly popular and if an order is placed as a result of an advertisement.

Affiliates

We work together with affiliate programmes and use their cookies and tracking methods so that you do not miss any exciting promotions and can benefit from bonus programmes. Affiliate programmes are the partner networks of individual website operators such as voucher portals, bonus programmes and bloggers. These technologies help us to determine if the advertisements introduced by the affiliates have generated an order. This benefits both you and the partners.

Retargeting

We work together with retargeting providers so that we can show you advertising banners on external websites with relevant products from our online shop which you may have been interested in, but which you have not yet purchased. In order to do so, transaction data from our website are recorded, e.g., items you have viewed or placed in your shopping cart. Please do not be surprised: If you decide against the collection of data for the purpose of retargeting, a new window will open which will take you to the website of our retargeting provider. In order to ensure that data will no longer be forwarded to the partners, please follow the instructions on their website and then save your details to conclude the process.

Social networks

We use the cookies and tracking technologies of social media channels to show you exciting promotions and customised advertisements on your preferred social networks. In order to do so, pseudonymised data are transferred to the networks and merged, if necessary, with additional data by the network.

Personalisation

We want you to have the best possible personal shopping experience! To continue to improve our user experience and offer you personal recommendations in the online shop and in the newsletter, we collect data pertaining to your activity and buying behaviour in our shop and carry out A/B and multivariate tests on the website. We use cookies and tracking methods in order to do so.

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