PROUD OF YOU
Anniversary campaign – 50 YEARS OF COMMA
50 years of comma – and no full stop in sight. We are celebrating half a century of comma with our customers, partners, employees and the industry as a whole. comma inspires independent women with modern business looks and stylish outfits for every occasion. And we stand for more than just fashion. That’s why comma repeatedly draws attention to the topic of female empowerment. The anniversary campaign celebrates our heritage in keeping with the motto “PROUD OF ME, PROUD OF YOU, PROUD OF US”. Let’s pause for a moment. To appreciate who or what we’re proud of.
We are proud to present some individuals today without whom our 50-year-long comma journey wouldn’t have been possible. They represent all the people to whom we owe half a century of comma.
At the tender age of 14, this Canadian started her career in the fashion industry with a summer job and became, within a short time, a sought-after model. We started working with Tasha in the 90s. At that time, she would never have dreamed that she’d still be actively modelling at the age of almost 44. Tasha used to want to be a musician, but the performances were too nerve-racking for her. Today, she lives on her own farm with her wife and children.
She is proud to be an independent woman with a remarkable career that allows her to create new perspectives for trans people around the world: Valentina Sampaio. The 26-year-old Brazilian is not only one of the most sought-after faces in the fashion world, she is also a passionate advocate for the rights of the LGBTQ+ community. She encourages others and encourages them to be proud of themselves. Without hiding. Therefore, Valentina fully embodies our motto PROUD OF ME.
A HISTORY OF FEMALE EMPOWERMENT
History has been made more than once in the past 50 years. And that doesn’t just apply to the comma brand. The self-sufficient, self-confident, independent woman has conquered the world’s big stages – in society, business and politics.
PROUD OF ME
This season’s current styles also reflect self-confidence and feminine elegance –thanks to the skilful combination of classic and modern elements. Neutral shades like sandy beige, dazzling white and elegant black make up the distinctive look of our anniversary collection. Inspired by 50 years of comma fashion, it is a fashionable reflection of comma’s history. Varied blue tones skilfully provide colour accents, while neutral shades blend with a palette in radiant red. High-quality fabrics and sophisticated fits give the Anniversary Collection the unique comma look.
PROUD OF US
At comma, we owe our entire existence to the cumulative creativity, willingness to innovate and passion of our incomparable team. We’re grateful for the many years in which we have been able to work together, try new things together and celebrate our successes. Every single one of you fills us with pride. That’s why we talked to some of our wonderful colleagues, some of whom have been with the company for over 20 years, about their time at comma and their career. Learn more about them here.