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At comma, we care deeply about sustainability.

Our motto reads: WE CARE. For PEOPLE, the PLANET and the FUTURE.

We are committed to people and nature and offer our customers responsibly produced fashion.

The WE CARE label

In our long-term product strategy, we are also increasingly focusing on sustainably certified and recycled fibre material and environmentally friendly manufacturing processes.
Garments that especially underpin our sustainability initiative are identified with a small label.

The WE CARE label on a product stands for our commitment to:

Sustainably
certified
fibre
- Sustainably cultivated cotton
- Sustainably sourced viscose
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Recycled
fibres
- Synthetic fibres made of recycled plastic (e.g. PET bottles)
- Cotton or wool made of recycled textile remnants
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Environmentally friendly
production
- Innovative, resource-saving technology in the production of jeans
- Up to 80 percent less water and chemical use depending on the product
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Sustainably certified fibres

Many of our products carry the WE CARE label because we look to ensure that they are manufactured from sustainably certified fibres. These are natural fibres such as cotton and viscose. The cotton cultivation process does not involve artificial irrigation and uses fewer pesticides than conventional cultivation methods. The Better Cotton Initiative (BCI) is also an important partner for our sustainable cotton sourcing. Growers that are licensed to sell Better Cotton to the supply chain must meet minimum social and ecological criteria and demonstrate continual improvement in this area. In terms of environmental credentials, Better Cotton is characterised by, among other things, a reduction in the use of pesticides, improved water efficiency and a cultivation method that shows a vested interest in maintaining soil fertility and biodiversity. The wood pulp in sustainably certified viscose is sourced from sustainable FSC- or PEFC-certified forests. The raw material is processed to make viscose yarn within a closed production cycle that reuses the resources and thus protects the environment.

Recycled fibres

We are increasingly using fibre material in our products in order to support the circular economy in textile production. On the one hand, we use fibres made of recycled plastic such as PET bottles. Like the fibre REPREVE®, for example. On the other hand, we also turn to recycled fibres sourced from offcuts from textile manufacturing or from used clothing. For this purpose, fabric remnants or pre-owned clothing are first broken down into their original components, from which new raw materials and yarns are produced in various process steps. All of the recycled fibres used in our products are certified according to the Global Recycled Standard (GRS) or Recycled Claim Standard (RCS) and are therefore subject to strict audits during production and distribution.

Environmentally friendly manufacturing

The dyeing and washing of jeans in particular are water-, energy- and chemical-intensive process steps with great savings potential. In order to leverage this potential and offer more denim with a low environmental impact in our collections, we use the Environmental Impact Measurement (EIM) scoring method of Spanish technology company Jeanologia®. Through innovative processes such as laser technology, ozone and “e-flow”, we can increase occupational safety and, depending on the product, reduce water and chemical use by up to 80 percent.

Avoid returns - protect the climate!

You, too, can play your part.
Many of our products are already shipped climate neutrally, with emissions being offset through investment in environmental protection projects. But together we can achieve even more.
What can you do? Use our sizing tips on the product detail pages. In addition to a size chart, you’ll find our interactive Fit Finder fitting advice guide there too. Use these tools to find the right size for you and avoid returns. Then we’ll all be doing something good for the environment.
More information
More information on our responsible production is available via the group.
Find out more
Your privacy is important to us!
Your privacy is important to us! In order to be able to advise you extensively and to make recommendations selected for you, we use cookies and tracking methods on our website. In your privacy settings, you can see which services we use and decide for yourself if and to what extent you would like to agree to these services and even subsequently change the settings at any time.
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Your privacy settings
In order to be able to provide you with an optimal user experience in our online shop and with our advertisements, an experience tailored to your unique needs, we work with various service providers and technology providers, using cookies and tracking methods in the process. We have summarized all of these services to provide you with the following overview. Select for yourself what you would like to consent to with regards to data processing according to Article 6(1) lit. a EU GDPR. You can withdraw your consent at any time by changing the privacy settings. You will find further information about the individual service providers and data collection in our Privacy Policies.
Search engines
We use tracking methods from search engine providers to optimise our advertisements so that you can easily find our online shop in the standard search engines, even with relevant future search queries. For example, to determine the relevance of an advertisement, we record the categories that are interesting to the shop’s visitor, and whether an order was placed. These data are pseudonymised and transferred to the search engine providers.
Display
In order to be able to show you relevant advertising banners on external websites, we work together with display networks and service providers. To optimize advertisements, we use cookies and tracking methods that collect data about surfing behaviour, save that data in cookies and transfer the data, pseudonymised, to the technology providers.
Portals
In addition to our online shop, we also present our most exciting offers and most popular products on external product profiles so that they are easier to find. To optimise product selection, we use cookies and tracking methods, for example, in order to determine which items are particularly popular and if an order is placed as a result of an advertisement.
Affiliates
We work together with affiliate programmes and use their cookies and tracking methods so that you do not miss any exciting promotions and can benefit from bonus programmes. Affiliate programmes are the partner networks of individual website operators such as voucher portals, bonus programmes and bloggers. These technologies help us to determine if the advertisements introduced by the affiliates have generated an order. This benefits both you and the partners.
Retargeting
We work together with retargeting providers so that we can show you advertising banners on external websites with relevant products from our online shop which you may have been interested in, but which you have not yet purchased. In order to do so, transaction data from our website are recorded, e.g., items you have viewed or placed in your shopping cart. Please do not be surprised: If you decide against the collection of data for the purpose of retargeting, a new window will open which will take you to the website of our retargeting provider. In order to ensure that data will no longer be forwarded to the partners, please follow the instructions on their website and then save your details to conclude the process.
Social networks
We use the cookies and tracking technologies of social media channels to show you exciting promotions and customised advertisements on your preferred social networks. In order to do so, pseudonymised data are transferred to the networks and merged, if necessary, with additional data by the network.
Personalisation
Your individualised shopping experience is very important to us! We collect data from your movement and purchasing behaviour in our shop so that we can provide you with customised product recommendations in the online shop and in the newsletter. We use cookies and tracking methods in order to do so.
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