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for PEOPLE, the PLANET and the FUTURE

At comma, we care deeply about sustainability.

Our motto reads: TODAY FOR TOMORROW. For PEOPLE, the PLANET and the FUTURE.

We are committed to people and nature and offer our customers responsibly produced fashion.

The label

In our long-term product strategy, we are also increasingly focusing on sustainably certified and recycled fibre material and environmentally friendly manufacturing processes.
Garments that especially underpin our sustainability initiative are identified with a small label.

The label on a product stands for our commitment to:

Sustainably
certified
fibre
- Sustainably cultivated cotton
- Sustainably sourced viscose and lyocell
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Recycled
fibres
- Synthetic fibres made of recycled PET
- Cotton or wool made from material residues
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Environmentally friendly
production
- Innovative, resource-saving technology in the production of jeans
- Up to 80 percent less water and chemical use depending on the product
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Find sustainable pieces and learn more about the initiative
More information on the individual sustainable styles can be found on our product detail pages.
Discover all styles

Sustainably certified fibres

Many of our products carry the sustainability label because we look to ensure that they are manufactured from sustainably certified fibres. These are natural fibres such as cotton and viscose. The cotton cultivation process does not involve artificial irrigation and uses fewer pesticides than conventional cultivation methods. The Better Cotton Initiative (BCI) is an important partner for our sustainable cotton sourcing. Growers that are licensed to sell Better Cotton to the supply chain must meet minimum social and ecological criteria and demonstrate continual improvement in this area. In terms of environmental credentials, Better Cotton is characterised by, among other things, a reduction in the use of pesticides, improved water efficiency and a cultivation method that shows a vested interest in maintaining soil fertility and biodiversity. The wood pulp in sustainably certified viscose or lyocell is sourced from sustainable FSC- or PEFC-certified forests. The raw material is processed to make yarn within a closed production cycle that reuses the resources and thus protects the environment.

Recycled fibres

We are increasingly using fibre material in our products in order to support the circular economy in textile production. On the one hand, we use fibres made of recycled PET. Like the fibre REPREVE®, for example. On the other hand, we also turn to fibres sourced from offcuts from textile manufacturing or from used clothing. For this purpose, fabric remnants or pre-owned clothing are first broken down into their original components, from which new raw materials and yarns are produced in various process steps. All of the recycled fibres used in our products are certified according to the Global Recycled Standard (GRS) or Recycled Claim Standard (RCS) and are therefore subject to strict audits during production and distribution.

Environmentally friendly manufacturing

The dyeing and washing of jeans in particular are water-, energy- and chemical-intensive process steps with great savings potential. In order to leverage this potential and offer more denim with a low environmental impact in our collections, we use the Environmental Impact Measurement (EIM) scoring method of Spanish technology company Jeanologia®. Through innovative processes such as laser technology, ozone and “e-flow”, we can increase occupational safety and, depending on the product, reduce water and chemical use by up to 80 percent.

Avoid returns - protect the climate!

You, too, can play your part.
Many of our products are already shipped climate neutrally, with emissions being offset through investment in environmental protection projects. But together we can achieve even more.
What can you do? Use our sizing tips on the product detail pages. In addition to a size chart, you’ll find our interactive Fit Finder fitting advice guide there too. Use these tools to find the right size for you and avoid returns. Then we’ll all be doing something good for the environment.
More information
More information on our responsible production is available via the group.
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