Environmentally friendly manufacturing
The dyeing and washing of jeans in particular are water-, energy- and chemical-intensive process steps with great savings potential. In order to leverage this potential and offer more denim with a low environmental impact in our collections, we use the Environmental Impact Measurement (EIM) scoring method of Spanish technology company Jeanologia®. Through innovative processes such as laser technology, ozone and “e-flow”, we can increase occupational safety and, depending on the product, reduce water and chemical use by up to 80 percent.